Well, a logo isn’t just a nice-looking image, but an embodiment of a brand’s identity and values. A stunning logo can build or break the image of the organization so it is important to pick the confidence logo type in accordance with the personality of your image. But, have you ever thought about what logos exist?

#1 Wordmark Logos

These logos consist strictly of text, without any additional designs or images. Logos that are based entirely on typography to deliver brand messaging. Wordmark logos are logos with a name written in a specific font

Examples of wordmark logos include Google, Facebook, and Coca-Cola. Wordmark logos are simple but effective, and they works great for brands that want to build a name that is recognizable.

#2 Letterform Logos

Letterform logos are quite similar to wordmark logos, only they use one letter or a few letters to symbolize your brand.

Some great examples of letterform logos are McDonald’s (the golden “M”), H&M and Reebok. Letterform logos work best for a brand that needs to build a distinctive, striking mark.

#3 Iconic Logos

Iconic logos include a symbol or icon as a representation of the brand. This meaning is often symbolic and, in turn, leads to significance behind the logos.

For example, what do Apple (the apple with a bite missing), Nike (the swoosh) have in common? This type of logo is ideal for all those companies who desire their mark to be memorable.

#4 Combination Mark Logos

A combination mark logo is one that combines a symbol or icon with text. On the other hand, these logos represent the best of both worlds, where brands have the liberty to deliver their message with the help of both imagery and letters.

Combination mark logos include: Burger King (for example the crown and the text), Pepsi (the globe and the text), and Domino's Pizza (the domino and the text). Combination mark logos — These are more versatile and suit brands looking to strengthen their branding.

#5 Emblem Logos

Emblem logos include a meaning or icon surrounded by text. This is one reason why those logos sound exceptionally common.

Explanations on Logo meaning scratch Design with Examples & Working Examples of emblem logos is the Starbucks (the siren), Harley-Davidson (the shield), NFL (the shield). If you want your brand to have a sense of history and heritage, an emblem logo might be a good choice.

#6 Abstract Logos

These can be found in abstract logos, too, in which the symbol or icon doesn't represent anything specific for the brand.

Great inspirations for successful abstract logos include OpenAi (ChatGPT), Spotify and Airbnb.Abstract logos are ideal for brands that want to establish a distinctive and memorable visual identity.

#7 Mascot Logos

A mascot logo is a character or creature that represents the brand. These logos often feature a soft, friendlier feeling.

Mascot logos examples are: Tony the Tiger (Frosted Flakes), the Kool-Aid Man (Kool-Aid), the Aflac Duck (Aflac). Mascots logos are ideal for brands looking to foster a playful, friendly perception.

In conclusion

Here are the 7 types of logos you will find in the market. Different type of logos have their own brightness and weaknesses. However, no matter whether you are a startup or have been a company for years — a well-designed logo is the best thing that can help you shape a strong brand.