Hey are you tired of guessing what works and what does not in your app? Looking to swipe from the pro s and increase conversions? I just found this awesome resource that I need to tell you about!
Check out abtest. design – a selection of A/B test results from the best mobile apps. You will gain access to real-world examples of why — or why not — you should look to companies like Airbnb, Uber and LinkedIn as your private sector village (if they can get away with it, so can I!)
So, Uber started by experimenting with ranges ($14–20 for a ride) as a way to balance traffic and cost. Yet, users naturally gravitated toward the top of that range, which threw into question whether or not a booking would go through. To solve it, Uber began testing a single estimated price—eliminating the confusing choice confronting customers along with reducing doubt and uncertainty in order to develop trust by delivering a better idea of what they were going to pay for their ride.
Over 10% increase in rides per user
In order to help attract more attention from casual users, Duolingo finally decided to give their long-serving streak feature a design update. When streaks existed, users needed to reach their daily learning goals in order to maintain a streak, and those learning goals could be pretty high for some users. The redesign changed this to separate streaks from daily goals, so users did not lose their streak just because they aimed higher than the one-lesson-a-day goal. This adjustmentled to fewer streaks, which we hoped would release some of the pressure and make streaks more attainable, especially for new learners who were aiming high.
40%+ more learners who have completed 7+ day streak
This new style you can scroll through with out having to sign up until after 3 pages. The idea was to lower the initial friction, and get users into the app quicker so they can see value sooner — which would result in more sign-ups and fewer people leaving.
15-20% increase in signups
To show you what I mean by that, Github made 3 significant moves on the pricing page. The first is to improve the visual weight difference between tiers by adding more features near the top (to feature highlight). Second, they focused on the functionality that mattered most to the customer and developed functionality in line with user need. Finally, they topped it off with eye-catchy coloring and cut out an old tier which visually organised the design.
And graduates from the Full-Stack program, you saw over a 20% increase in free and paid signups.
Wanting to increase enrollment in its revenue-sharing program The TikTok Creator Fund, which required participantsTo provide their identity and be able to create an account to generate income. This initial flow resulted in a significant drop-off, because creators simply did not want to give up their banking details up front. To solve this TikTok tweaked its onboarding process so that creators can start making money and learn about earnings potential before even linking their bank accounts. The idea behind this change was to lower the friction and incentivize more creators to join by lowering the bar of entry and establishing trust.
25% more Creators within the program
The little things add up: Even seemingly insignificant changes like different wording for a button or an increase in font size can make a difference.
These examples illustrate that a successful app is always changing. A/B Testing: Another key element that helps us to constantly polish and shape a product for the real user needs.
